INDEX / PROJECTS
Selected work.
FASHION / BRAND MANAGEMENT & SOCIAL
Enigma Tel Aviv
Creative direction for a luxury multi brand retailer. Over 1M monthly content views, organic.
Ronen Chen
Visual system and content direction for one of Israel's leading designer brands.
FASHION / AI CONCEPTS & CAMPAIGNS
Samsung × Hoodies, Aura Collection
AI launch film screened as the centerpiece of the collection launch.
Enigma · AI Campaign · Fendi
ENIGMA AI Production
Hoodies
Concept and AI campaigns for collection launches.
Ofer Mall Mondial 2026 Campaign
A campaign produced through Oart studio. Every garment was pulled from the summer collections of BERSHKA, PULL & BEAR, URBANICA and ZARA. Together with the creative director we built the styling and assembled a look for each country — Argentina, Brasil, Germany, France and Spain — for the girls in the film. I composed the looks on a generated model, then animated and edited the final cuts.
Urbanica Pride Parade
Pride Parade campaign for Urbanica. Every garment styled in the campaign is a real piece from the store, worldbuilt through AI.
HOKA
AI story design and concept-driven social visuals for HOKA, spanning product storytelling, running culture, and launch-focused creative assets.
JEWELRY
BEAUTY
COMING SOON
BRANDING
Brand book
Coming soon.
Identity
Coming soon.
Visual concept
Coming soon.
HIGH TECH
New project
Coming soon.
WELLNESS
New project
Coming soon.