Hoodies Winter Collection 26/27

Storyboard

Original footage

The project

• 01

  The brief

  Screen the entire winter collection at the Hoodies managers' conference as VJ screens: the full collection running on the big screens throughout the event: 52 looks, 30 seconds each, without sound while the designer speaks over the picture. Every garment had to stay true to the real product: cut, colour, print, item code.

• 02

  The concept

  A fashion laboratory instead of a runway. Each look steps into a glass scanning booth and passes the same sequence of checks: body analysis, detail analysis, back scan, fit, colour, quality. One scene, one rhythm, 52 looks. The collection reads as a single production line. On site, the film ran as the conference's VJ screens: the entire collection on loop, on the big screens.

• 03

  How it was made

  One master scene was designed and approved first: set, light, camera, interface panels and timing across 11 shots. Each look was then generated from that scene and the client's product photographs, so the model and garments come from the real collection. Item codes, names and colour palettes are not generated: they are set in post-production from the collection deck, look by look, so every number and swatch is exact.

• 04

  Role

  Concept and creative direction, scene and interface design, prompt direction, AI video production, post-production and quality control of every look against the product references.

• 05

  Tools

  Seedance 2.5, Higgsfield, Nano Banana, FFmpeg.