Ofer Mall Mondial 2026 Campaign

SHORT DESCRIPTION

A campaign produced through Oart studio. Every garment was pulled from the summer collections of BERSHKA, PULL & BEAR, URBANICA and ZARA. Together with the creative director we built the styling and assembled a look for each country — Argentina, Brasil, Germany, France and Spain — for the girls in the film. I composed the looks on a generated model, then animated and edited the final cuts.

BERSHKA · PULL & BEAR · URBANICA · ZARA

AI MODEL

The campaign model was generated in Midjourney: a single consistent face and body, Mediterranean skin tone, long sun-lit wavy brown hair, green eyes, natural make-up and an athletic frame, shot in clean studio light on a neutral backdrop. Framing, lens character and lighting were locked so every render reads as the same person.

This render is the prototype. It was then re-styled for each country look, keeping the identity fixed while garments, styling and mood changed per market.