Ofer Mall · Zara & Pull&Bear Campaign

SHORT DESCRIPTION

A street style AI fashion film for the mall: one consistent AI model in real pieces from the mall's stores, a Zara cardigan and green Pull&Bear trousers, one look carried through match cuts from the mall entrance into the interiors. Stills generated in AI from the approved look, then animated and edited into a vertical campaign film.

CAMPAIGN FILM

STORYBOARD