Urbanica Pride Parade

A Pride Parade campaign for Urbanica, built as a hot, loud, joyful summer block party: water guns, inflatable pools, sun-soaked skin and a crowd that owns the street.

Every single garment styled across the campaign is a real piece from the Urbanica store. The looks were assembled from the current collection and then worldbuilt through AI into one continuous, cinematic Pride universe.

Produced through Oart agency.