Ray's

Ray's is a plant based food brand specializing in vegan sausages and meat alternatives. I was responsible for the brand's digital and social content: developing the visual language, creating post visuals, building a coherent feed identity and aligning every piece with the brand's wellness and plant based world.

A dedicated stories system strengthened the brand's digital presence: appetite driven, aesthetic product storytelling that speaks a clear contemporary language to the audience.

100% of the content in this case was produced with AI.