Bayern Market

Bayern Market is a brand in the food and retail space. The brief arrived through the Fortune Cookies agency: a full Instagram feed redesign. Working from the brand's existing feed, I built a new concept, an updated visual language and a complete feed design presenting the brand in a cleaner, more modern and more aesthetic way.

The redesign was not released; it stands here as a creative case demonstrating concept thinking, feed identity building and visual planning for Instagram.