Gli Elementi is an Italian premium skincare house built around sulphurous and salso-bromo-iodine geothermal water from northern Italy. Sixty-two products across twelve treatment lines, vegan and cruelty-free, with a Natural Origin Index reaching 96%. I lead the brand's launch and ongoing presence in the Israeli market.
The brand arrived with nothing local: no accounts, no Hebrew, no visual system for digital. I built the entire layer between an Italian dermocosmetic dossier and an Israeli audience — a brand voice in Hebrew, a claim-safe vocabulary, a content architecture across twelve product lines, and an AI-native production pipeline that turns technical sheets into content people stop for.
MONTH 01
Audit of the full brand archive: 62 technical sheets, clinical tests, twelve line presentations, 85 product photographs. Hebrew brand book and claim rules. Product knowledge base. Profile kit and account setup. A nine-page Hebrew strategy presentation for the client. First content matrix and the opening nine posts.
MONTH 02
A twelve-post content gantt with finished Hebrew copy. Twenty story texts and twenty AI story creatives. Six highlight covers. A 36-frame story template system. Campaign carousel for the Blemish Prone line. Meta Business Manager, audience architecture and boost management. Monthly reporting.
A full brand launch delivered in a single month: profiles, visual system, Hebrew voice and a twelve-line content architecture, built from an Italian dossier that had never been localized.
A 53-page product reference covering 39 SKUs across twelve series, produced in Russian and Hebrew, now the working document behind every caption the brand publishes.
A claim-safe content system. During production I flagged five products carrying unapproved vegan claims, an SPF claim printed into template copy that applied to almost none of the range, and two products written into the plan that are not sold in Israel at all.
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