CLIENTMULTI-BRAND BEAUTY E-COMMERCE
INDUSTRYBEAUTY & E-COMMERCE
ROLECONCEPT / VISUAL DESIGN / CONTENT SYSTEM
PLATFORME-COMMERCE / SOCIAL
Beauty & E-commerce
PROJECT OVERVIEW
A commercial beauty and e-commerce project focused on creating a distinctive visual language for digital retail. The system turns product benefits, ingredients and visible results into clear, persuasive content that supports both discovery and conversion.
My work covered concept development, visual direction and the design of a scalable content library across multiple skincare products. Every composition was designed manually without AI, balancing product education, direct-response clarity and a polished beauty aesthetic across a high volume of assets.
COMMERCIAL DESIGN · NO AI PRODUCTION
SCOPE OF WORK
- 01Commercial visual concept and art direction
- 02E-commerce campaign design across multiple product lines
- 03Benefit-led product education and comparison layouts
- 04A repeatable visual system for high-volume content production
- 05Hebrew typography, hierarchy and conversion-focused messaging
- 06Static social and digital retail assets designed without AI
DESIGN LIBRARY
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